Saturday, July 11, 2009

Reflections on Two Years Down

Just like that, two years have come and gone since we started this humble blog. While it is somewhat on the moribund these days, we've still got a pulse. We've had a great time doing this blog, and don't plan on going anywhere soon.

Before we go any further, A huge thanks goes out to H. Joseph Ehrmann, proprietor of Elixir -- He has been kind enough to allow us to conduct our experiments, and be generally supportive of our endeavors (he even asked Ed and I to come up with a Hot Buttered Rum variation to put on the menu last winter which was pretty cool).

To be sure, the last two years have been quite an experience for both Ed and I -- We learned pretty quickly that I jumped the gun in naming the blog Drink A Week, because actually coming up with a drink a week is, you know, pretty hard. Making an average drink isn't that hard, we've made plenty of those, but really knocking something out of the park takes the kind of resources, and time that we just don't have. There are a fair number of bartenders out there who are constantly creating, and tweaking drinks and I've developed an even greater respect for that aspect of their job than I had before.

Ed and I have also been able to meet a really terrific group of folks under the guise of being bloggers. This has been a bit more the case for me, as I am not in the industry, but beyond bartenders, distillers, and the like we have also had the pleasure of meeting numerous other cocktail geeks and bloggers. Cocktail geeks are a great bunch, and beyond having a great time meeting those folks, one frequently learns a little something along the way.

Speaking of learning, the downside of chronicling what is essentially their personal learning process is that, for me at least, the more I learn, and write about what I'm learning, the more I realize there's a lot I don't know. There is no shortage of people putting their opinions on the internet with mixed results. Trying to create an informed opinion on anything, however, and blogging about the process is a decidedly more dicey matter -- There's a big difference between, "This is just my opinion.", and "This is my opinion, but I actually know what I'm talking about."

On one of our earlier posts, I had just about finished it up when, in looking at something else for another idea I had, I realized I had written something incredibly naive in the post I was about to publish. I corrected it (and no, I won't tell you what it was), and ever since then there's been a tiny voice asking me if I really should be doing this. On the other hand, part of the reason I wanted to blog about our experiments was precisely because we thought it would be interesting, at least to somebody, to watch us (myself in particular as I'm the total novice in this equation) learn by exploration.

Finally, a big thanks to our readers who have stuck with us through our shenanigans. Writing is hard, and doing so when you feel as though you are working in a total vacuum it's torture. It's nice to know we've got a posse on this trip. Big thanks are also in order for those folks in the industry who have been exceedingly generous in sharing their time, and expertise in helping me to learn more about spirits and cocktails. Whenever I mention that I have a blog to a bartender I'm just hoping they won't laugh at me. To not only not be laughed at, but have my enthusiasm taken seriously has been fantastic.

Here's to another year ya'll -- Cheers!

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